< > Image Transfers

'Avocado, Apple and Lemon Image Transfer'

and

'Banana, Apple and Pear Image Transfer'

These two digital prints present their own production tear down. starting as a still-life of supermarket fruit captured by a digital camera, the image travels through the lens, chip, wire, computer components, software, etc. all the way to the printer, until its materialization as ink on paper that is hung with hooks and clips to the wall. The deceptive simplicity of this arrangement is over- coded by an immense informational panorama that renders visible the circumstances and locations of the chain of production in relation to which the fruit are the end-product eventuations. The inscriptions include the name and address of the retailer and the first responsible production companies involved and are superimposed in small type over the still-life image. Lining up the dynamic roots of this art piece production in todays global economy.